Longmont, CO, March 2nd, 2024 —Visit Longmont’s CEO Sarah Leonard will serve a second term as an at-large delegate to the US Travel Association, a national membership organization with the mission to increase travel to and within the United States. 

This is Ms. Leonard’s second term as a board delegate to US Travel representing Visit Longmont and serving alongside travel leaders from across the United States. 

“I am honored to continue with US Travel and other tourism leaders to share how destinations can be catalysts for economic benefit and community vitality ,” said Leonard. “As a board delegate, I have the opportunity to provide a voice for visitor industry issues impacting Longmont as well as help highlight Colorado tourism.” 

This year's U.S. Travel Association officers and at-large delegates include: National Chair 

Chris Nassetta, President & CEO, Hilton 

Vice Chairs 

Caroline Beteta, President & CEO, Visit California 

Tim Mapes, Senior Vice President and Chief Marketing & Communications Officer, Delta Air Lines, Inc. 

Casandra Matej, President & CEO, Visit Orlando 


Michael Massari, Chief Sales Officer, Caesars Entertainment Inc. 


Xiomara Wiley, Executive Vice President and Chief Diversity Officer, Universal Destinations & Experiences 



Beth Erickson, President & CEO, Visit Loudoun (second term) Kara Franker, CEO, Visit Estes Park (second term) Lori Harnois, Tourism Director, New Hampshire Division of Travel & Tourism Dev. (second term) Mark Hecquet, President & CEO, Springfield MO Convention & Visitors Bureau (second term) Sarah Leonard, CEO, Visit Longmont (second term) Sherry Rupert, CEO, American Indian Alaska Native Tourism Association (second term) 

Sara Otte Coleman, Director, North Dakota Tourism Division (first term) 

About Visit Longmont: The mission of Visit Longmont is to support, market, develop, and enhance historical, cultural, business, meeting, and recreational activities that increase visitation to the City of Longmont and surrounding areas to establish and develop the City of Longmont as a desirable destination for visitors and enrich the economic well-being of the community. 

# # #