Northern Colorado, 11/27/23 — The Longmont Area Visitor’s Association, or Visit Longmont, was awarded a $39,996 grant on behalf of a regional collaboration among Northern Colorado destination marketing organizations (DMOs). The grant funds will support promotion of regional winter activities available to visitors in Boulder, Estes Park, Fort Collins, Greeley, Loveland, and Longmont.

This regional partnership among Northern Colorado destinations focuses on attracting potential visitors to the area who are interested in outdoor recreation and community special events.

"The Northern Colorado region offers visitors the charms of our distinctive communities that fall outside the more commonly known winter ski-related destinations in Colorado. This opportunity will expand our region’s tourism economies while addressing sustainability in spreading visitation more evenly throughout the year and throughout the state,” said Charlene Hoffman, Visit Boulder’s CEO. The grant funds will help raise awareness about outdoor winter adventure experiences available to travelers in Northern Colorado.

The grant program awards funding to eligible applicants for projects promoting the state as a tourism destination, supporting CTO’s mission to “empower the tourism industry by inspiring the world to explore Colorado responsibly and respectfully”. The CTO’s Marketing Matching Grant Program awards grants up to $40,000 and applicants must demonstrate a 2:1 match.

“By encouraging travelers to explore our region’s outdoor assets as well as the hundreds of specialty and locally owned shops and services, together we are supporting small business owners and adding to the economic strength of Colorado’s tourism economy,” Sarah Leonard, CEO of Visit Longmont added.

About Visit Boulder

Visit Boulder, the Convention and Visitors Bureau, is the official destination marketing organization for the city of Boulder, Colorado. Established in 1985, Visit Boulder strengthens the local economy by inspiring visitor connections to Boulder’s vibrant landscape and unique culture.

About Visit Estes Park

Visit Estes Park is the official Destination Marketing Organization for Estes Park, Colorado. A Destinations International (DI) accredited DMO, Visit Estes Park's mission is to drive sustainable year-round economic growth by encouraging visitor demand. Estes Park, just 90 minutes from Denver, is the basecamp for Rocky Mountain National Park, offering outdoor experiences, activities, dining, shopping, and an environment that is welcoming and approachable. Known for world-class adventure, resident wildlife and scenic beauty, Estes Park is Colorado’s quintessential mountain town. To learn more, go to or follow @VisitEstesPark on social media.

About Visit Ft. Collins

Situated at the foothills of the Rocky Mountains, 60 miles north of Denver International airport, Fort Collins is home to fabulous recreational opportunities, diverse cultural attractions, a vibrant nightlife scene and family fun. Experience world-class whitewater rafting on the nationally-designated “Wild and Scenic” Cache La Poudre River (the best whitewater rafting near Rocky Mountain National Park). Taste award-winning beers at one of 20 (and counting) local breweries. Or, explore the fanciful creatures at the Swetsville Zoo with your family. Fort Collins prides itself on the plethora of restaurants and outdoor activities, a picturesque downtown and of course, our beer. Fort Collins is always full of things to do, no matter the season.

About Visit Greely

Perfectly situated on the high plains with panoramic views of the Rocky Mountains, Greeley offers a small town feel with big city attractions and entertainment. Visit Greeley also offers complete conference planning services if you need help planning a retreat, reunion, professional meeting, or an event! Greeley is a community full of art that includes a State- certified Creative District. Along with incredible opportunities to interact with Colorado history, entertainment to suit every taste in music and performance. And a city of genuinely nice people ready to welcome you as our guest.

About Visit Loveland

Visit Loveland is a department of Economic Development and is the official Destination Marketing Organization for the City of Loveland. Visit Loveland’s mission is to strengthen Loveland’s share of the Colorado travel market by promoting their unique assets in order to increase visitation and maximize the economic impact of travelers. Their vision is to uniquely position Loveland as a premier year-round destination and a base camp for domestic and international visitors traveling to Northern Colorado for leisure and business. To learn more, go to

About Visit Longmont

The mission of Visit Longmont is to support, market, develop, and enhance historical, cultural, business, meeting, and recreational activities that increase visitation to the City of Longmont and surrounding areas to establish and develop the City of Longmont as a desirable destination for visitors and enrich the economic well-being of the community. For more information, please visit

About the Colorado Tourism Office

The Colorado Tourism Office (CTO) is a division of the Governor’s Office of Economic Development and International Trade. The mission of the CTO is to empower the tourism industry by inspiring the world to explore Colorado responsibly and respectfully. The CTO seeks to advance the strength and resilience of the entire industry through collaboration, inclusivity, innovation, and leadership. In 2022, Colorado travelers spent $27.7 billion, generating $1.7 billion in local and state revenues, reducing the tax burden for every Colorado household by $760. For more information, please visit

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