Longmont, CO, December 3, 2024  —Visit Longmont, the non-profit destination marketing and management (DMMO) organization promoting travel to the community of Longmont, Colorado, launched a new look to its main traveler and consumer website: www.VisitLongmont.org

“We are excited to unveil a new look to our traveler website, designed to inspire visitors to choose Longmont as a great place to explore and stay and to make trip planning easier,” said Sarah Leonard, Visit Longmont’s CEO. “This facelift features new images and video captured by local photographers and influencers and underscores our commitment to highlight the cultural diversity of our community.”

Visit Longmont began the website redesign earlier this year with efforts that included stakeholder feedback, a content audit, and navigation and content updates based on visitor market research.

“Our goals were to improve user functionality, incorporate dynamic content to create deeper connections with potential travelers, and strengthen our messaging to be more traveler-focused,” Leonard explained.

With its fresh look, Longmont hopes to increase engagement by potential visitors. Please visit www.VisitLongmont.org

About Visit Longmont: The mission of Visit Longmont, a private 501c (6) nonprofit organization, is to support, market, develop, and enhance historical, cultural, business, meeting, and recreational activities, increasing visitation to the City of Longmont and surrounding areas. The organization also promotes Longmont as a desirable destination for visitors and enriches the economic well-being of the community.

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