Longmont, Colorado, is ready to share in the economic and cultural opportunities the Sundance Film Festival will bring to Boulder, Northern Colorado, and the state.
With its vibrant arts scene and creative district, award-winning craft breweries, and welcoming community, Longmont offers an authentic, accessible, and affordable lodging and dining add on for festivalgoers.
"The Boulder community came together in a big way to showcase our city, the region, and the entire state of Colorado as the ideal new home for the Sundance Film Festival," said Charlene Hoffman, CEO of Visit Boulder. "We also collaborated with Visit Longmont for support and to ensure we can welcome and accommodate festival participants during their visit to Northern Colorado.”
Longmont stands to gain increased visitor spending at local businesses, enhanced awareness about cultural tourism opportunities and Longmont’s creative arts industry, during a time of year when visitation is slower.
“We are just a short drive from Boulder and are excited to welcome Sundance Film Festival enthusiasts or first-time visitors to Longmont,” said Sarah Leonard, Visit Longmont CEO. “Longmont has the additional accommodations to help support the Boulder community in hosting the thousands of festival attendees that will be coming to Colorado.”
As Boulder and the region prepare to host this world-renowned festival, Longmont is primed to highlight its small-town charm, access to outdoor space, and active music scene, all playing a key role in shaping the visitor experience.
Visit Longmont is the destination marketing and management organization for the Longmont area, attracting close to 600,000 visitors annually. In 2023 alone, these visitors infused over $205 million in direct spending into the local economy, generating a total economic impact of $277.6 million and supporting 3,000 jobs.
Visit Longmont helps fuel local businesses, enhance community vibrancy, and create lasting benefits for residents and visitors alike, through its strategic marketing and management efforts in support of the community.
The mission of Visit Longmont, a private 501c (6) nonprofit organization, is to cultivate a visitor economy that enhances the overall quality of life in Longmont.
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