Almost a year ago, we invited the Longmont community to help us create a fun new mascot for Visit Longmont, and the response was incredible! We received over 70 creative ideas. After careful consideration, we narrowed it down to the top three, and over 1,000 community members voted. The clear winner? Monty the Longmonster!

Monty the Longmonster embodies everything we love about Longmont—Monty is welcoming, fun, vibrant, and delightfully quirky. Monty is here to spread joy and laughter throughout our town because don’t we all need a bit of humor? As one resident describes: Monty is “green, with shaggy fur and big, silly pointy teeth—a little bit googly.” We believe there's a bit (or a lot!) of Longmonster in all of us, and we’re thrilled to introduce Monty to you!

Be sure to watch for Monty during the week of October 20-26 by visiting a Longmont brewery (or a few!). Local brewers will celebrate Monty with special releases each day—because when it comes to Longmonsters, all beer styles are welcome! And with the purchase of a special Monty brew, you’ll receive a commemorative pint glass featuring Monty (while supplies last). 

Sunday Oct. 20, 3pm
Outworld Brewing-The Full Monty 
Grossenbart Brewery-Monty Carlo, Saison, Grossenbart Style

Monday October 21, 5pm
Pumphouse- Monty Carlo, Saison,​ Pumphouse Style

Tuesday Oct 22, 5pm
Left Hand Brewing Company-Monty’s Breakfast Porter
Bootstrap Brewing - Cafe du Monty, Coffee Beer

Bearded Brewer-Monty’s Breakfast Porter, Coffee Maple Porter

Wednesday Oct. 23, 5pm
Shoes & Brews - Bucket and a Mop, Wet Hop Pale Ale
300 Suns Brewing - Monty’s Monster Mash, Hot Tamale Candy Amber Ale

Thursday Oct 24, 5pm
Oskar Blues Brewery - Cafe du Monty, Coffee Beer
Longs Peak Pub and Taphouse -Monty the Kind Monster, American Style ESB

Friday Oct 25, 5pm
Wibby Brewing-Monty-Pulciano, an Italian Pilsner (Hoppy Pils)
Collision Brewing Company-Monty Carlo, Collision Saison 

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Look for Monty at other community events in the near future. Be sure to stop by the Visitor's Center and pick up a Monty the Longmonster coloring sheet! You can also download it here.

Want to hear about what makes Monty tick? Our CEO interviewed Monty recently, and you can read Monty's answers here.

Follow all of Monty's adventures on Instagram #montythelongmonster

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