Visit Longmont is continually monitoring developments surrounding COVID-19 and is following the lead of local, state and national health and travel authorities. The safety and well being of our community, partners and visitors is our number one priority. We are fully engaged with local and state officials to coordinate a safe return for visitors and meetings. Our hospitality community is working together to implement enhanced procedures to safely welcome you back with our Elevated Standards.

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  • 209 Emery St., Longmont, CO 80501
  • July 18, 2020
  • From: 12:00 PM to 6:00 PM
  • Visit Website


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What started as a dream, has manifested itself into a reality.

Hoopla [hoop-la]: bustling excitement surrounding an event +
Lagers [lah-gers]: colorful beer styles, exceptional structure, aroma, flavor & finish = Hooplagers, the Lager Hoopla!

Float around one of our oversized pools, lounge in hammocks, & hang loose on our sandy beach while hosts refill your mug in style! Moving the sand between your toes to steel drums and tropical house with a refreshing lager in your hand, will bring the island vibrations to anyone... welcome to your beercation.

Festival tickets launch May 1st (MAYDAY!) and include:

Award-winning lagers! Unlimited pours from 50+ hand selected independent breweries. Indulge from a commemorative mug at the pool party and urban beach bash of the ages. VIP and GA session times TBA. Various ticketing options, and private cabana experiences complete with butler service, food-pairings, and specialty pours.

We’ll have local artisans vending, pool games, delicious food + sweet treats. This is a FOOD DRIVE EVENT! ALL attendees MUST bring 1 non-perishable food item for entry!

Getting here is easy! Exclusive PARTY TROLLEYS will be running from Denver, Boulder, + Fort Collins. #visitlongmont

Stay + Play with us! We procure exclusive event rates at local area hotels for less than $100/night! Stay tuned for their release! #LOCO

Don't miss festival announcements & VIP contests, mark "Going" now!

Brewers get ready for a memorable day of camaraderie, collaboration, and community. You are the reason we are here!

Hooplagers, the lager hoopla!
Lager Fest, #LagerLove and Lager On…

This incredible experience would not be possible without our amazing brewers, industry partners, and generous sponsors! HUGE THANK YOU to Visit Longmont, First National Bank of Omaha, Martin Marietta, Colorado Materials, Inc., Zeal Optics, Colorado Coolers, Longmont Downtown Development Authority, BrewHop Trolley, StickerGiant...

We love our community! Past events have supported the efforts of Firehouse Art Center, ArtWalk Longmont, Bicycle Longmont, Foothills United Way, OUR Center, Out Boulder County, Conscious Alliance, Habitat for Humanity of the St. Vrain Valley (Longmont, CO), Safe Shelter of St. Vrain Valley, HOPE for Longmont and more in the spirit of community resilience and vitality.

Summah, summah, summa-tiiime...

*Please direct all inquiries regarding participation and rare sponsorship opportunities via email to*

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